I have just read in a post of the official web page of Real Sporting de Gijón that a network of Bluetooth hotspots is being deployed in El Molinón in order to push content to users during football matches.
I hope the system is working soon and I will report about it right after I try it. The post says that El Molinón is the second football stadium in Spain and the third in Europe (are you sure?) using this technology, after Real Madrid's Santiago Bernabeu and Bayern Munich's Allianz Arena.
The creators of this system are AdsMedia and it looks like they will be the developers of the WAP Portal (isn't this a deprecated expression?) of the club.
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